Mobiel.nl
Find the perfect smartphone deal
Studentmobiel became Mobiel.nl and it wasn’t only their name that changed. Mobiel.nl asked Soda studio to help them with the redesign of their desktop and tablet experience. The main goal was to optimise their webshop and sales funnel to drive more conversion.
Some quick details
• Client: Mobiel.nl
• Project length: 6 weeks
• Methods:UX design and conversion optimisation
My role within this project
On behalf of Soda studio I worked on this project. I was responsible for the UX design for the website. I worked closely with the team at mobiel.nl who did all of the visual design and development for this project in-house.
The challenge
Mobiel.nl is one of the biggest online retailers when it comes to smartphones and plans in The Netherlands. Although their conversion rates were great, they knew there were improvements to be made. Besides conversion optimisation the whole site could use usability improvements so that it would work more intuitively on tablets and desktops.
The goals of this redesign:
- Optimise the sales funnel to gain higher conversion rates
- Reduce the pressure on the customer service team by improving the customer service section of the website
- Improve the overall user experience for tablet and desktop devices
At the end of the process Mobiel.nl should be thé place to start your search for a new smartphone or plan.
The heart of the website
Getting recommendations for the best deals, composing your own plan and everything you need to know about your new phone. You can find it all on the product page.
Quickly find the best deals
The product page helps you in your search by instantly showing the most relevant deals. Are you landing through a google search? Then the product page will show you the 3 most popular combinations of the smartphone with different plans. When landing on this page through a comparison site. The proposition block will automatically change to the deal that you were looking at on the comparison site. Smart.
Putting together your own plan
A part from the pre-selected propositions Mobiel.nl also offers the service of putting together your own plan. In the optimised plan selection tool it’s now even easier to find a plan that perfectly fits your needs.
A conversion optimised sales funnel
Ordering a smartphone and plan is a little more complex than your average e-commerce check-out. This is why we designed a clear step-by-step process. This way the user always knows where he stands within the checkout flow. Showing the user what’s still left makes filling out the form easier than ever.
Let’s see if you can find the answer yourself
The customer service section of the website has been completely redesigned as well. The goal here was to reduce the pressure on the customer service team. By arranging the answers on frequently asked questions by popular subjects and making them easy to search, finding an answer on your question has become child’s play.
The final result
Just curious? Or desperately in need of a new smartphone?
Check out the new site at: www.mobiel.nl
Get in touch.
Have a project, or proposal to work on together?